Skyrider's in Flight...

Who on earth got the bright idea of monetizing P2P networks? Skyrider - that's who...

From their latest press release:

“Keyword-based search marketing will receive a tremendous boost by operating in the P2P space,” said Mr. Kozel. “There are as many as tens of millions of unique users per day, conducting hundreds of millions of searches.” An effective search marketing platform would give advertisers several hundred million highly focused searches per day. Mr. Kozel indicated that although currently the searches are entertainment-related, in the near future, searches will include a variety of different varieties of content in many different vertical markets."

Hmm - one of the reasons people like and use P2P networks is because they're free. I don't see how they're going to turn this into a viable business model. I don't think this will work, but it will remain to be seen. In theory, it sounds good on paper, but I don't think it will make it much past the drawing board.

The reason I don't think this will work - Yes, businesses will most likely snap at the idea - and how. However, I don't think the users will go for this. And that's what really matters.